Catalogue "Alias in Wonderland"
Exhibition of the
Digital Art Department/University of Applied Arts Vienna,
June 25
th to July 12
th 2009, Freiraum/quartier21,
Museumsplatz 1, 1070 Wien
Text for the exhibition by Univ.-Prof. Virgil Widrich and Dipl. Ing. Arch. Nicolaj
Kirisits:The shaping of reality takes place using references and images. In the digital age, the number of images
has grown exponentially. In computing, a reference point is designated as an "alias". The alias was invented in order to be
able to use memory capacity in a more efficient manner. The alias is subject to size limitations, but nonetheless already
provides an idea of the original to which it refers. Thus an alias in a computer is a signpost to a larger file and a reference
to data that exists elsewhere. Accordingly, in other words, an alias is a type of key, or "rabbit hole" to memory.
In the economics of attentiveness, the alias can also be understood as a unit of currency. The more frequently a scientist
employs quotations, an artist creates recipes or a star is commented upon, the higher the social and monetary value.
At the same time, the alias constitutes a reduction of the original, whereby images are more easily scaled down than artistic
formats such as theatre, performance or interactive art. Artistic formats, which cannot employ reduction as a quality,
are among the losers. By contrast, there are banal interventions, the reduced images of which, attract attention and can be
easily disseminated in digital forms as an alias, and thus achieve undreamt of success.
Like everything else, art is
created in the mind of the recipient and therefore, even the original can be understood as a reference to the actual place
where reality is created.
The concept of the "Alias in Wonderland" exhibition facilitates the simultaneous and
compact representation of the diversity of both the "Digital Art" class and its work. For every "original", an alias has been
created, whereby on occasion the alias can itself be the original. An area 30x30x30cm has been stipulated for the exhibits,
which are contained in a mobile base. Visitors in Wonderland can move every alias and two docking stations are available for
the release of classified, supplementary information and media content from the work. The originals are elsewhere.