Identity Film "What makes Erste Group great?"

In honour of Erste Bank's 190th anniversary, the film brings to life the original vision that inspired the founding of the bank in 1819 and links past, present and future. The historical outline illuminates the origin and growth of the Erste Group and aims to emotionally anchor the knowledge in the minds of staff and clients. The film is a mixture of statistics, facts and an animation compiled of historical and present-day images and is suitable for all target groups in every country, even those without previous knowledge of the company, and acts as a means of strengthening a collective sense of identity. The goal of the project is to show the film to 50,000 employees using internal communications, and to clients by means of various platforms, in order to convey the key message: "We opened our doors 190 years ago and have not closed them since."